Extremely poor sportsmanship.
The glory of yesterday’s Eddie Aikau Invitational is still ringing in the ethers. Everything about it, every shining moment, toed the line of perfection. Waves, waves that scratched the heavens and marched in never ceasing formation through Waimea’s bay. Men and women, heroic in their pursuit of glory, conquering fear and force and wind.
A victor, at the end, worthy of the contest’s namesake.
Was it the best Eddie of all-time? The biggest? Most entertaining? Debates can, and will, rage amongst surf fans, or at least surf fans who dwell outside of the “global home of surfing” where it is as if January 22, 2023 never existed.
Yes, while everyone from the Associated Press to your neighbor down the street was writing, thinking, posting about The Eddie, the World Surf League remained completely mum. No congratulations to the on-duty lifeguard Luke Shepardson on the World Surf League homepage. No Instagram posts or stories praising the valor of Ross Clarke-Jones. Not even a TikTok dance performed in honor of Keala Kennelly dropping from the sky.
Nothing.
And nothing on the personal pages of WSL brass either. SVP of Tours, Head of Competition Jessi Miley-Dyer featured a photo of herself posing with juniors in North County, San Diego. CEO Erik Logan, aptly, a congratulations to himself for being interviewed as part of a new tennis program.
Wild.
And could the hush hush be attributed to simpering jealousy? As Derek Rielly wrote, yesterday, “A little ironic, I suppose, that the ‘best day in surfing history,’ as big-wave world champ Billy Kemper described it, had nothing to do with the WSL, surf brands or even, as the winner was announced on the beach by Clyde Aikau, a professional surfer.”
The machinations of the League both absent and completely unnecessary. At one point during yesterday’s broadcast, some 90,000 souls were logged on and watching. The most I’ve ever seen for a WSL event is lower 20,000 something (not counting millions upon millions who are continuing to tune into the live airing of Final’s Day).
And, so, while the WSL has every right to be embarrassed, looking so embarrassed is… unchill.
Extremely poor sportsmanship.
Boo, WSL.
Boo.
