Goodbye horses.
“Life is like a box of chocolates,” the famous thinker Forrest Gump once declared, adding, “you never know what you are going to get.” Former World Surf League CEO Erik Logan certainly didn’t. The Oklahoman with a million dollar smile and a magic wetsuit of armor was riding high. After slamming those who dared put themselves above “the integrity of the sport,” the big boss traveled to Brazil in order to revel in victory while living his best life.
Alas, something happened (more as the story develops), and Logan was suddenly and brutally sacked in the most terse way possible.
Simply “no longer with the company.”
Rabid surf watchers immediately swung to Logan’s much-loved Instagram account, a place where he took followers on special tours and ordered his employees to take their shirts off, in order to find clues or, at the least, comfort.
Their dreams dashed, slowly, by days upon days of silence.
Though a small devastating shift has, just moments ago, occurred.
While not posting a topless massage of Jordy Smith ahead of the J-Bay Pro, Logan quietly disappeared the phrase “CEO World Surf League” from his biography.
Before:
After:
The fact that Logan continues to live life “one wave at a time” certainly provides some comfort but what is his new “passion” and how will he remake his life around it?
If he would speak, I imagine him saying, “I see you rise.” But, it always falls. I see you come, I see you go.
He say, “All things pass into the night.” And I say, “Oh no sir I must say you’re wrong. I must disagree, oh no sir, I must say you’re wrong.”
Won’t you listen to me?
He told me, I’ve seen it all before. I’ve been there, I’ve seen my hopes and dreams.
Lying on the ground. I’ve seen the sky just begin to fall.
He say, “All things pass into the night.”
And I say, “Oh no sir, I must say you’re wrong. I must disagree, oh no sir, I must say you’re wrong.”
Won’t you listen to me?
Goodbye horses I’m flying over you.
Logan’s Linkedin still, thankfully, lists him as CEO of the World Surf League.
Hope springs.
