“Really sad, Step…”
The world’s greatest-ever female surfer Stephanie Gilmore has come under fire after an innocuous post of the eight-time champ eating an apple on Instagram whipped surf fans into a righteous fury.
The post, a paid partnership with Australian supermarket giant Woolworths, was bought to push healthy eating and exercise habits on the country’s flaccid and chubby and altogether unappealing children, brittle spines bent over their telephones, dirty fingers stabbing away at the virtual buttons.
A fine initiative, whoever is pushing the buttons.
As Stephanie Gilmore writes,
“I’ve partnered with the @woolworths_au team to help Aussie groms learn how to pick the best waves and the best fuel to keep them surfing all day! Head to the Woolworths Pick Fresh Play Fresh hub and through fun games & activities you can learn and go into the draw to win great prizes, including 1-1 time with me!”
A harmless enough post and on-game for the wholesome champ who counts Sanitarium, a company owned by a strict Protestant group called The Seventh Day Adventists whose central belief is that the Second Coming is just around the corner, as a long-time sponsor.
Surf fans, however, were unimpressed.
You are a brilliant role model Steph and I love the intent here – but are Woolworths a good values match?
Great achievement in Surfing, but please lose Woolworths. Absolute bandits when it comes to supporting our farmers, and they couldn’t even have Aus flags for Australia Day.
Steph FYI East, big grocery stores, including Woolworths just destroying the farmers and the government. It’s also unfair know you need to honey, but not with Woolworths bad news! Wish you All the Best!
Whoa! Siri sure did mess up that! Naughty All major big grocery stores like Woolies treating the farmers with No respect!
Love you as a sportswoman, but Woolworths are ripping off everyone including the farmers. Really sad Steph
You are better than helping those grubs out
Lost me on this one.woolies are thieves.
Stephanie Gilmore is a good role model and athlete. Probably not a good partner choice. I don’t think there monopolizing ways align with her own morals. Similar to when you get to your naturopath early and bump into them smoking outside!
Give them the flick Steph, they insult Australians with their greed
And on and on it goes.
The supermarket giant Woolworths, which runs the food biz in Australia alongside Coles, came under fire during those heady days post-COVID when grocery prizes skyrocketed, accused of price gouging and so on.
The company has also been accused of shafting farmers and suppliers and, lately, being “woke” after dumping its Australia Day merchandise.
