The sun is rising, spilling soft gold across the water. You’re already up — not because you had to be, but because something inside you knew it was time. You pull on your favorite tee and a pair of well-worn shorts, grab a coffee, and step outside. The air is fresh, tinged with salt and the quiet promise of a good day.
Board in hand, you load the car and check the swell. It’s clean. Light offshore breeze. The kind of morning that makes you move a little quicker, heart already halfway in the water.
But before you go, it’s time to pack your kit. Surf gear, of course — something to ride in, towel, zinc. But think beyond the lineup. Maybe the waves will hold. Maybe the sun will linger. And maybe, just maybe, you’ll find yourself at the beach café later, swapping stories over cold drinks and sea-soaked laughter.
So pack smart. Your trusty surf trunks or summer surf suit. A breezy dress or that button-up that always looks good with sandy hair. And something light for when the sun starts to dip and the music kicks in.
Because surf style isn’t just for the waves — it’s how you move through the whole day. From that first paddle out to the last toast at sunset.
To help you flow from surf to street, here are a few of our favorite looks — for him and for her — featuring brands we love like Patagonia, Outerknown, Reef, Vallon, OTIS, Jungmaven, and more.
From Dawn Patrol to Beach Café
You’re up early, boards on the roof, coffee in hand. After a few clean rides, it’s time to meet friends at the local beach café.
For Her
- Hang Loose Cord Hat — casual and sun-smart.
- OTIS Currents Sunglasses — from the waves to your flat white, no shade spared.
- Reef Womens Lay Day Dawn— easy on the feet, good on any terrain.
- Jungmaven Topanga Denim Shirt — perfect for those crisp, early surf checks.
- Jungmaven Venice Shorts — cool, conscious, and coastal.
For Him
- Martha Headwear Sierra Trucker — keeps it classic under the sun.
- Vallon Waylons Sunglasses — timeless style, modern clarity.
- Sanuk Beer Cozy 2 Sandals — cushy comfort, wherever you’re headed.
- Patagonia Work Pocket Tee — rugged, reliable, and always in style.
- Outerknown Twill Trail Shorts — made for movement.
Effortless Evening — From Sand to Sundown
The air softens, the sky glows. You’ve rinsed off the salt but you’re still riding that wave. These picks keep the coastal energy going, with just enough polish for an evening out.
For Her
- Outerknown Hermosa Tank Dress — breezy and elegant, like an ocean breeze.
- Mejuri Chunky Medium Hoops — subtle shine for sunset hour.
- Mejuri Serpentine Chain Bracelet — a cool, silver shimmer that complements sun-warmed skin.
- Reef Ojai Two Bar Slides — beachy and barefoot-adjacent.
For Him
- Mejuri Colosseum Cord Bracelet — a quiet nod to ocean adventures.
- Reef Bom Dia Shoes — fresh and easy.
- Outerknown Artist Oxford Shirt — relaxed refinement.
- Outerknown Nomad Chinos — tailored enough for dinner, chill enough for drinks.
- Howler Bros Howler Script Socks — the finishing touch for post-surf hangs.
Back to the Break — Surf Session Essentials
Some days, one session just isn’t enough. These surf-ready staples help you gear up fast and stay stoked longer.
For Her
- Kaiola Bucket Hat — style meets SPF.
- Sharkbanz 2 — peace of mind lets you focus on fun.
- Patagonia Yulex® Regulator® Lite Long Jane — flexible, eco-friendly, and made to move.
For Him
- Kaiola Surf Hat — sun protection with surf cred.
- Nixon Staple Watch — surf sessions stay on time (or fashionably late).
- Xcel Comp+ Long Sleeve Jacket — for those cooler sets.
- Outerknown APEX Evolution Trunks by Kelly Slater — built for performance, made to last.
Now, the sun is sinking low, painting the sky in soft oranges and fading blues. Your skin is salty, your heart full. It’s time to rest, to rinse off the day, and drift into dreams of waves yet to come.
Because tomorrow? Tomorrow brings another surf adventure — and you’ll be ready.
