“Tech-powered” media company with alleged naughty CEO loses ever loving mind, purchases defunct Surfer magazine, Men’s Journal for $25 million U.S. dollars!

A wilful ignorance.

Earlier today an email, written in a breathless did-you-hear-this style and cc’d to a broad cross-section of surfers and media, arrived from the former Surfer staffer, Ben Marcus. 

Marcus, whom you may know from his wild below-the-line harangues and one-man blood feuds here at BeachGrit, sent a CNN report of a “freak wave” that had caused a mass drowning in Durban, that surf-soaked city on South Africa’s Indian Ocean coast.

When I worked at SURFER there was a story about a freak wave that came from out of nowhere on a calm night in Daytona Beach,” Marcus wrote. “Swept the beach and shoved some Mopars around but no one killed. No seismic activity and they figured out later it was a downdraft far out at sea. What was this?”

The story, headlined, ‘Freak’ wave kills 3 beachgoers and injures 17 in South Africa, is classic mainstream press. 

You know the drill.

The ocean is a malevolent, sleeping beast, awakening here and there to drag swimmers to their doom.

Killer Rips. Freak Waves. 

Enter the brine at your peril and so on.

Per the report,

CNN  — Three beachgoers were killed by a “freak” wave in South Africa’s coastal city of Durban on Saturday, according to local emergency medical services (EMS).

“EMS responded to reports of a freak wave that swept a group of beachgoers against the pier causing multiple injuries,” spokesman Njabulo Dlungele said in a statement published on Twitter on Sunday.

He added that a teenager was among the three people declared dead at the scene at North Beach, which was closed off after the incident.

Another 17 people were injured, according to the KwaZulu-Natal provincial government, which said in a statement posted on Facebook on Sunday: “The details of the incidents are still sketchy at this point, however, it is believed that a freak wave put many people into distress while swimming and they tragically drowned.”

The EThekwini Municipality said on on Facebook on Sunday that a team of 35 lifeguards undertook a mass rescue effort and paramedics attended to more than 100 people involved in the incident. It said those who died were swept out to sea by rip currents.

The head of the provincial government, Nomusa Dube-Ncube, has called for a full investigation into the “terrible tragedy” and urged “all authorities and operators manning the beaches and sea areas to ensure adequate and preventive safety measure are in place to avoid any further loss of life.”

Terrible, terrible, yeah, but as the South African big-wave icon Grant “Twiggy” Baker responded, 

“It wasn’t a single wave, it was the result of too many bathers coming down on a public holiday and a pushing tide onto a shallow bank. At one stage the tide got too high and a set washed all the bathers off the bank at once (200 odd) and into the rip next to the piers. The lifeguards couldn’t save everyone in time.”

These grey oatmealy realities don’t have quite the same ring as “freak waves”, and I often wonder how many swimmers have panicked to their ultimate doom, gulping water the moment their feet leave a bank or a long-period set wave hits ’em, ’cause of this sorta reporting.

That said, BeachGrit readers may experience a similar panic if buzzed by a Great White.



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