In dramatic escalation, world’s richest man Elon Musk throws muscle behind proposed surfer boycott of Margaret River, “The Mid-Year Cut Stinks! Make ASP/WSL just the media partner… put mics on judges!”

The Eternal Sunshine of Erik Logan’s Spotless Mind.

I woke this morning too early, the grey still hovering in southern California’s unseasonably chill dawn, and my first thought was “I wonder what Zoë Kravitz wore to Coachella yesterday?” quickly chased by my second thought “Did the Rip Curl Pro Bells Beach run to its finish?” A quick snag of my phone off of vintage bedside table, swiping up to unlock, clicking on browser, opening dear BeachGrit and seeing the wonderful Open Thread Comment Live post crowning all.

It did run, but to its finish?

I scrolled directly to the comments, to you, to realize no, it did not but more importantly, Italo Ferreira had apparently stormed the judges tower in a blind rage while, if I read correctly, World Surf League cameras swung away to focus on an interview with Tom Carroll who was reading from his 1981 diary in a sensually-lit masturbatorium (?).

Insane.

Absolutely incomprehensible.

Now, I’ll surf journalist and get to the bottom of this story, spooling it out over 10 – 15 delightfully whimsical episodes, but in the meantime, how but how would a rare bit of drama not be the absolute focus of the broadcast? A former champion incensed, heated, on the march but no. Too… what? Real? The staid and buttoned-down NFL, NBA, MLB only turn the cameras away when a fan has taken to the field and running around (so others don’t get encouraged, I suppose). Otherwise, every fight, altercation, screaming match, shove, etc. is documented, commented upon, examined from multiple angles.

Professional surfing, apparently, too family-friendly, though, to show frustration in real time.

What makes it even more wild is the fact that Make or Break, the much ballyhooed upcoming television program documenting the World Surf League’s championship tour, has access to this sort of business. No way a producer/director in her/his right mind would take on a project and not be guaranteed full entry. I am certain the interaction was documented and will provide a thoroughly dramatic moment when the show airs.

Now, one would think that the main benefit of a Make or Break, from the WSL’s side, would be to pull viewers over to the championship tour broadcast, maybe even enough viewers to charge a subscription fee or at least obtain real sponsors. What happens when these viewers come, though, expecting to see bull rushes of judging towers but are instead met with masurbatoriums and the patented Wall of Positive Noise?

I’m going to direct/produce a new series that really really shows what goes on in professional surfing. It will be called The Eternal Sunshine of Erik Logan’s spotless mind.

Less as the story develops.

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