Purps it forward.
Living in the future is, at times, surreal. FedEx electric delivery trucks driving around looking straight out of Hill Valley circa 2015, Singapore-based digital asset managers sponsoring the U.S. Open of Surfing, sitting in Delta Premium Select, sipping Grey Goose + Soda, half-watching Taika Waititi’s Boy while scrolling Instagram DMs while opening one reading “Purps is still around?” while spitting Grey Goose + Soda on Taika Waititi’s Boy out of shock.
Who knew?
The Kelly Slater + RVCA boss Pat Tenore + mysterious “Dr. Purps” energy drink came online around the same time as your favorite “shocking content” surf website BeachGrit. I remember Derek Rielly ordering a whole case for me in those heady early years. If I recall, I was supposed to take cans to scientists and test if the super-berry beverage actually provided any secret energy, as claimed, other than just a sugar spike.
It stayed in my garage until one of the cans burst and I threw it all away.
In any case, I assumed it all went out of business some five years ago. I have never once seen anyone drinking a Purps. I have never once seen it in a store.
But here it is with an origin story reading:
It’s simple; we started Purps because we wanted to develop premium nutrition products that are better choices for our daily routine, with the greater mission of inspiring and educating our youth to adopt a healthy lifestyle with the Purps It Forward organization.
The Purps Founders are world-class innovators, with a commonality as advocates for health in their own lives and for others. The Founders are passionate about the Purps mission. Purps products are designed with a purpose using premium ingredients, with no artificial colors, no artificial flavors and no preservatives. Purps advocates are committed to inspiring and educating our youth to adopt a healthy lifestyle with the Purps It Forward organization.
And available at a 7-11 on 204 E. 17th St. in Costa Mesa, Ca 92627 USA
Purps it forward?
Ranking Kelly Slater’s many business ventures, from K-Grips to Endorfins to magical turtle moon sandals, where do you think Purps ranks in terms of success?
Also, have you watched Boy?
It’s good.
