THE MOMENTUM IS REAL.
We live in wild times, this much is absolutely certain, what with ex-Presidents becoming indicated and/or indicted, staunchly unaligned Scandinavian countries lining up to join NATO, banks collapsing and inflation eating savings’ accounts like a hungry hungry hippo.
Yes, money around the world is worth less and less, able to buy fewer and fewer items for more and more dollars, pesos, lbs, euros, etc.
Less and less, fewer and fewer for more and more outside of the magical wooden gates surrounding Kelly Slater’s Surf Ranch in Lemoore, California, that is, for there an economic miracle has occurred.
The first Surf Ranch Pro, you will certainly recall, kicked off in 2018. It was summer, if I recall. Gas cost around $2.50 a gallon, a loaf of bread enjoyed for $1.29, a shave and a haircut for two bits and the aforementioned Surf Ranch Pro could be taken in all weekend for $199 per person.
A smashing deal considering the amount of live professional surfing, music, Michelob Ultra that was on hand.
Alas, simpler times. Some might argue better.
But we can’t live in the past, no, we must play the hand that Jerome Powell, and global financial crises, have dealt us. Gas soaring to nearly $5.00 a gallon, bread touching that mark too (organic), shaves and haircuts both sacrificed so the children can eat but the Surf Ranch Pro?
Well, the Surf Ranch Pro 2023 weekend pass runs a mind-meltingly low $39.00 for adults, $19.50 for Groms.
An over 80% discount from five years ago.
A financial miracle.
Economic anthropologists are certainly studying this unicorn especially in light of the wild, unprecedented growth of professional surfing. “Record breaking revenue” through the roof, vectors out of control. Is the World Surf League providing such low low prices as a salve for weary masses? Some other kindhearted reason?
THE MOMENTUM IS REAL.
