Watch now. Buy later.
Well here we are, again, enjoying each others’ company, winding down the day or maybe winding up the day, thinking thoughts about our surfing and its surf-adjacent bits. Like Make or Break, the upcoming Apple Television program which will feature Kelly Slater and also reigning champion Gabriel Medina chasing his next crown exclusively in Brazil. And IKEA’s newest collaboration with our extremely environmentally conscious World Surf League.
I tried not to think about the latter, really tried, but have been direct messaged, emailed, propositioned by agencies so many times over the past few days that I think you must enjoy.
So here.
By teaming up with WSL, IKEA wanted to learn more about the needs and demands of surfers. The surfing lifestyle has provided many important insights about being constantly on the go, such as organising, mobility needs and handling humidity.
“These needs are relevant for many more people than surfers and inspired us to create products that enrich everybody’s lives with similar demands. With this collection, we hope to spread the joy of the surfing lifestyle in the home and everyday life of many people”, says Wiebke Braasch, Designer at IKEA of Sweden.
The range of KÅSEBERGA includes more than 25 products intended for the home or wherever life takes them. Among those are a hand plane for body surfing, a beach chair, a portable grill, a coffee table and a bag uniquely designed to function well for beach clean-ups.
Together with the World Surf League and the reputable surfers Kassia Meador and Rob Machado, the design process has revolved around including functionality, more recycled materials and promoting a more circular lifestyle. As a result, a big part of the products in the KÅSEBERGA collection are made of recycled polyester, while others are made of renewables, such as bamboo and cork.
“It has been an honour and a pleasure to team up with Rob Machado, the WSL and IKEA to create KÅSEBERGA. A collection of ocean-inspired home goods and on-the-go surf essentials in the most functional high vibe low impact way. For the ever-growing global community of earth-conscious surfers and beach lovers”, says Kassia Meador, surfer and business owner.
“Watching the IKEA KÅSEBERGA collaboration come to life and working with their designers on developing these sustainable products has been a truly rewarding experience for us at WSL,” says Cherie Cohen, WSL Chief Revenue Officer. “IKEA’s sustainability initiatives align closely with those of the WSL and our fans. We are confident that these products made using recycled and renewable materials will be hugely popular with surfers, ocean lovers, and design enthusiasts.”
KÅSEBERGA, named after a small city in Sweden with one of the most southern surf breaks in the country, will launch globally in May 2022. Availability may differ depending on the region. For more information, contact your local IKEA.
Buy soon.
Be inspired now.
